ALU during the pandemic had a change in strategy.
A bold strategy.
To change the way education is perceived in Africa.
But this wasn’t the only bold strategy the organization was making – changing the brand voice and brand perception was an equally bold yet challenging task.
As part of the repositioning strategy, my team was tasked with initiating a campaign for the "Own Your Future" Campaign.
More on this project: kofoadesanya.com
Designed for: African Leadership Education
A bold strategy.
To change the way education is perceived in Africa.
But this wasn’t the only bold strategy the organization was making – changing the brand voice and brand perception was an equally bold yet challenging task.
As part of the repositioning strategy, my team was tasked with initiating a campaign for the "Own Your Future" Campaign.
More on this project: kofoadesanya.com
Designed for: African Leadership Education
